The article dwells on the emotional influence of journalistic materials over mass audience consciousness; emotional state of journalist himself upon the quality of his work being considered too. The author stresses that restrained emotion are no less important than wielding a pen,. ability of putting questions, proper delivery of material, objective elucidation of events. The author`s provisions are illustroted with arguments and facts from mass media.
emotion, communication, audience, journalist, psychology, stress, mass-media.
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