The article dwells on modern features of the formats of trading enterprises where goods issued under OTB may be realized, requirements the formers being bound to respond are touched upon as well.
The authors name the basic formats of trading enterprises: “tough” and “soft” discounter, supermarket, hypermarket, store-shop, wholesale and retail trade centre, shops at the “house” and others; the authors deliver examples of Moscow shops, their square, forms of serving customers. The necessary condition of OTB introduction is high circulation. The authors come to the conclusion that in spite of up to 2% of OTB bound to being closed realization of production under OTB is the principal tendency of world consumers` market development.
own trading brands (OTB), formats of trading enterprises of Russia, peculiarities of work with OTB at trading enterprises
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