The article notes that at present, there is a diversity of subject composition in information and communication processes, since journalists, bloggers, and experts act in different roles. Some researchers equate journalists and bloggers in their information activities, while others draw a fundamental line between them, making the starting point the responsibility to the audience and other factors. To the existing criteria by which various types of mass information activities are compared, another one is added in the work – the mission of the subject of information relations, the purpose of his activity in the communicative space. The opinion is presented that from this position, a blogger and a journalist appear completely different in their subjectivity. When characterizing an expert, it is highlighted that the combinations of "journalist - expert" and "blogger - expert" lead to different subjective relations in the field of mass media. The relevance of the study is due to the fact that the obtained theoretical results and conclusions can be in demand in training specialists in the field of journalism and advertising. Research experience will also be useful to practitioners in the fields of mass media, political advertising and marketing.
information - communication process, subject composition, the mission of the subject, journalist, blogger, expert
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