The structure of the branch has been analyzed in the article in sufficient details. While studying the notion of branch the author elicited dimensions of production, categories of competitiveness of branches. She established the basic goals of branch competitiveness, the factors the latter depends on. There is presented a full description of economic importance in regard to the outfits of agricultural complex and also of basic and additional branches. There are determined principles of branch competitiveness, capacities of branch market for different types of produce. It is proved that under the conditions of price competitiveness the basic goul of branch competitiveness is an achievement of effective running and solvency demands for the goods produced. Proceeding from the matetial studied one should consider that those branches are mostly competitive which manufacture a produce of the highest quality oriented principally on export, grounded on progressive technologies and highly professional human resourses.
major signs, branches, competitiveness of commodity, capacity of branch market, indices of average magnitudes, achievements of branch competitiveness
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